About the project Valassis Digital was in need of their own web presence to differentiate their services in a competitive marketplace. Client Valassis Digital Role & Team Design Manager, Development Manager , 4 Visual Designers, 6 Product Marketers, 1 Copywriter/Editor, 1 Production Manager Time December 2017 - August 2018 Skills Used Information Architecture, Frontend Development, Creative Direction, Animation Key Stakeholders & Objectives This project’s key stakeholders were anyone within the organization who could use the site to outline Valassis Digital’s new product portfolio and its applications across a number of Advertising verticals.
About the project & Intended Users dbPalace is a strategic Risk & P&L tool used by the Deutsche Bank Corporate & Investment Bank's Middle Office associates to manage daily bookkeeping and settlement processes across various international offices, financial markets, and financial product lines. Client Deutsche Bank Role & Team Lead Interaction Designer , 1 Visual Designer, 1 Business Analyst, 10 Developers Time March 2012 - November 2012 Skills Used UI Design, Interaction Design, Frontend Development Process Notes As was the case for many projects done at Deutsche Bank, users were difficult to work directly with because of a lack of co-location and internal politics.
About the project & Intended Users PathPoint is a retail-oriented hardware and analytics package that can track users in-store experiences. My team was tasked with making the analytics dashboard experience better by improving the data visualizations and the UI. The intended audience was users throughout the client organization interested in In-store location, time, and proximity based Customer Experience Analytics data and insights. Client MaxPoint Role & Team Design Manager , 2 Visual Designers, 2 Interaction Designers, UX Researcher, 3 Sales, 3 Client Partners Time August 2017 - September 2017 Skills Used Creative Direction, Design Management, Workshop Facilitation Challenges & Goals MaxPoint had engaged a large retail client in a yearlong engagement to test PathPoint in real-world environments.