Research-driven product and design leader, technologist, and strategist.

I like to take things apart and put them back together again.

I'm damned good at it, too.

For nearly 20 years, I have been a product designer and team leader who thrives on unraveling complex workflows - from Healthcare and Banking to Online Advertising, Marketing Tech, and Consumer Products - and rebuilding them into user-centered, business-friendly tools.

I excel at GSD. From steering product strategy to last mile front-end development and execution, I blend creative design with technical chops and a clear vision for market success that is grounded in research and data. I thrive in complexity and ambiguity.

When I'm not streamlining systems or identifying new market opportunities, you might find me traveling, playing soccer, detailing my car, conquering open-world video games, tinkering with home automation, building watches from scratch, or lost in a good book.